As you may know, Jaime supports Hillary Clinton in her campaign to become the next President of the United States and on June 3rd attended the a Women for Hillary evenit at the West Los Angeles College in Culver City.
“Life is so great and our country will be even greater when this woman is our next POTUS! Please go out and vote June 7th for @hillaryclinton!!!!” she wrote on Instagram
The Hart of Dixie star is teaming up with children’s clothing retailer Gardner and the Gang, led by Kristin Nystrom, to design the Gardner and the Gang ♥Jaime King Collection: a socially and environmentally aware, gender-fluid clothing brand that aims to make children feel empowered and accepted.
“We have set limitations upon our children and babies, whether that be consciously or subconsciously. Somewhere along the line of ‘dos and don’ts,’ we relegated children into little boxes that are so restrictive,” King, 37, tells PEOPLE exclusively of her inspiration behind the collaboration.
The actress and model adds: “Somehow, the world decided that boys belong in blue and girls belong in pink and anything other than that is weird or strange and in some ways frowned upon — as if allowing a boy to wear purple or hot pink is steering them in the wrong direction.”
King’s collaboration with Nystrom not only takes care to focus less on stereotypically “male” or “female” colors, but also incorporates prints that are just as meaningful as they are fun.
“When I see my child at the playground holding hands and playing with another boy — regardless of age, race, situation or circumstance — all I see from him is loving, and the powerful and effortless ability to connect,” King says.
“So that’s where we came up with the idea to take animals that you’d typically not see in the animal kingdom getting along, sharing a milkshake,” she says of The Lion’s Heart collection. “Because that’s what our kids do.”
“The reason I wanted to design a collaboration with Gardner and the Gang is because the moment that I saw what Kristin was creating, I felt an electricity inside of myself,” King continues. “My immediate thought was that this is not only ahead of its time, but the future of children’s clothing.”
King, who is mom to sons James Knight, 2½, and Leo Thames, 10 months, with director husband Kyle Newman, 40,didn’t stop at wanting to create clothing that was gender-fluid and empowering. The line is also meant to keep kids dreaming and playing creatively, both together and independently.
“The most important thing for Kristin and me was to make sure we’re not just making clothing, but we’re making clothing that really excites the imagination, that shares the message of camaraderie, togetherness and playfulness,” the Sin City actress says.
“This collection is vastly important because we want any boy that likes our dresses to rock them,” King continues. “[For] any girl that doesn’t want to wear a skirt to put on some sweet leggings.”
The Lion’s Heart collection for Gardner and the Gang ♥ Jaime King is available now at Gardnerandthegang.com.
‘We’re creating something…that shares the message of camaraderie, togetherness, and playfulness…no matter if a boy wants to wear pink or a girl wants to rough and tumble in pants and a sweatshirt’ Jaime King says in the introduction of the collection’s look book, shot by talented photographer Karolina Henke.
As we told you before, Jaime is launching a Gender Neutral Kids’ Clothing Line in collaboration with Gardner and the Gang on May 31st. Read down below an article written by Cortney Clift for Brit + Co.
Between Ellen’s collaboration with Gap Kids and the launch of Primary (AKA American Apparel for kiddos), it’s not uncommon that we find ourselves envious of a kids’ clothing line. But today our fashion FOMO has gone into overdrive, because actress (and T. Swift’s bestie) Jaime King just shared a sneak peek at her upcoming kids’ collection with indie retailer Gardner and the Gang, and it’s all kinds of adorable.
The collection is titled “The Lion’s Heart” and features playful patterns, bright colors and — as you can see from the sweatshirt — a super sweet message. But, TBH, what we’re digging most about the collection is that every piece was designed to be gender neutral. Jaime shared this adorable snap on her Instagram, and explains, “The designs and colors represent courage, joy, self-love, & togetherness! Now is the time to shine & allow our kids/selves to live authentically. I am proud to have made the first #genderfluid collection — this is a dream come true.”
Jaime first teased her collection a couple of weeks ago with this adorable photo of the upcoming campaign. If you’re lusting over her adult version of the kids’ sweatshirt, you’re in luck. This collab will sell select pieces in adult sizes! The line is set to launch in two weeks; keep an eye on Gardner and the Gang’s Instagram to find out exactly when you can shop it all.
Jaime King(born April 23, 1979) is an American actress and model. In her modeling career and early film roles, she used the names Jamie King and James King.
A successful model, King was discovered at age 14 in 1993 and appeared in Vogue, Mademoiselle and Harper's Bazaar, among other fashion magazines. From 1998, she moved into acting, taking small film roles. She has since appeared as a lead in other films, such as Sin City (2005) and My Bloody Valentine 3D (2009) and, from 2011 to 2015, starred in the television series Hart of Dixie.
“The Lion’s Heart” - Jaime King X Gardner and the Gang Clothing Line for children and adults
Status: On sale now
Jaime and her friend Kristin worked for a year on this- creating a collection that is gender-fluid, with message the importance of every child's self worth, happiness and the joy of that love being shared with all. The line is organic.
#Alchemy - Jaime King X ColourPop Makeup line
Status: Out now.
Jaime’s new make-up line called #Alchemy – in collaboration with ColourPop – is now on sale! "I wanted everyone to have something that would literally transform your shadows into MAGIC; a whole different spectrum! With Alchemy, I wanted to create my dream collection that never existed before," Jaime said in a press release. "A perfectly edited collection of lipsticks, liners, shadows, blush, contour and highlighters that would be literally the only collection a person would need. It was vitally important that each color looked amazing on every race and color of skin. My mantra was that if it didn't look and make every person feel beautiful, it wasn't Alchemy." - Jaime King
Jaime King for Sapling Child Clothing Line for babies
Status: Out now
Inspired by the Japanese art of storytelling through printmaking, I wanted to tell a story reflecting my childhood dreams while gazing at the endless skies of Nebraska, and of my son, James Knights’ childhood basking in the Californian sun and looking upon the same stars that I adored as a child.
Barely Lethal as Analyst Knight
Status: On DVD now
A teenage special ops agent coveting a "normal" adolescence fakes her own death and enrolls in a suburban high school. She quickly learns that surviving the treacherous waters of high school is more challenging than international espionage.