As we told you before, Jaime is launching a Gender Neutral Kids’ Clothing Line in collaboration with Gardner and the Gang on May 31st. Read down below an article written by Cortney Clift for Brit + Co.
Between Ellen’s collaboration with Gap Kids and the launch of Primary (AKA American Apparel for kiddos), it’s not uncommon that we find ourselves envious of a kids’ clothing line. But today our fashion FOMO has gone into overdrive, because actress (and T. Swift’s bestie) Jaime King just shared a sneak peek at her upcoming kids’ collection with indie retailer Gardner and the Gang, and it’s all kinds of adorable.
The collection is titled “The Lion’s Heart” and features playful patterns, bright colors and — as you can see from the sweatshirt — a super sweet message. But, TBH, what we’re digging most about the collection is that every piece was designed to be gender neutral. Jaime shared this adorable snap on her Instagram, and explains, “The designs and colors represent courage, joy, self-love, & togetherness! Now is the time to shine & allow our kids/selves to live authentically. I am proud to have made the first #genderfluid collection — this is a dream come true.”
Jaime first teased her collection a couple of weeks ago with this adorable photo of the upcoming campaign. If you’re lusting over her adult version of the kids’ sweatshirt, you’re in luck. This collab will sell select pieces in adult sizes! The line is set to launch in two weeks; keep an eye on Gardner and the Gang’s Instagram to find out exactly when you can shop it all.
YAY! One of our campaign shots for my new line 'The Lion's Heart' starring @kellyoxford little one Bea!!! #gglovesjk #GenderNuetral #genderfluid #organic #selflove #Repost @gardnerandthegang ・・・ What this is all about… Loving the people around you as well as yourself. Another sneak peek of this amazing @jaime_king ❤️and Gardner collection. Less than two weeks to go!! Please watch this space for when we present our selected retailers for this collection! xxx❤️⚡️💋 #wuwyou #gglovesjk #thelionsheart #jaimeking #gardnerandthegang 📸 by @karolinahenke ❤️
SNEAK PEEK OF MY NEW BABY/CHILDREN'S LINE! Jaime King X @gardnerandthegang 💜 Oh! And adults as well! (Check out my sweatshirt) The collection is titled "The Lion's Heart" The designs and colors represent courage, joy, self-love, & togetherness! Now is the time to shine & allow our kids/selves to live authentically 💕 I am proud to have made the first #genderfluid collection – this is a dream come true. 🙏 #organic #genderfluid #genderneutral #breakingboundries #gglovesjk
We are rolling out the retailers everyday for our Jaime King X @gardnerandthegang! SO EXCITED FOR THE FIRST #genderneutral #genderfluid BABY|KIDS|ADULT COLLECTION ~ Kristin, I love you sooooooo much!!!! In this pic James Knight and Troy = Heaven 😇 #Repost @gardnerandthegang ・・・ For Sweden our selected retailer for 'The Lions Heart' collection is fabulous @babyshopse 🎈🎈🎈💕 A Year later and this is it!!! @jaime_king one week to go!!! So exciting! 📸 by amazing @karolinahenke xxx