The Hart of Dixie star is teaming up with children’s clothing retailer Gardner and the Gang, led by Kristin Nystrom, to design the Gardner and the Gang ♥Jaime King Collection: a socially and environmentally aware, gender-fluid clothing brand that aims to make children feel empowered and accepted.
“We have set limitations upon our children and babies, whether that be consciously or subconsciously. Somewhere along the line of ‘dos and don’ts,’ we relegated children into little boxes that are so restrictive,” King, 37, tells PEOPLE exclusively of her inspiration behind the collaboration.
The actress and model adds: “Somehow, the world decided that boys belong in blue and girls belong in pink and anything other than that is weird or strange and in some ways frowned upon — as if allowing a boy to wear purple or hot pink is steering them in the wrong direction.”
King’s collaboration with Nystrom not only takes care to focus less on stereotypically “male” or “female” colors, but also incorporates prints that are just as meaningful as they are fun.
“When I see my child at the playground holding hands and playing with another boy — regardless of age, race, situation or circumstance — all I see from him is loving, and the powerful and effortless ability to connect,” King says.
“So that’s where we came up with the idea to take animals that you’d typically not see in the animal kingdom getting along, sharing a milkshake,” she says of The Lion’s Heart collection. “Because that’s what our kids do.”
“The reason I wanted to design a collaboration with Gardner and the Gang is because the moment that I saw what Kristin was creating, I felt an electricity inside of myself,” King continues. “My immediate thought was that this is not only ahead of its time, but the future of children’s clothing.”
King, who is mom to sons James Knight, 2½, and Leo Thames, 10 months, with director husband Kyle Newman, 40,didn’t stop at wanting to create clothing that was gender-fluid and empowering. The line is also meant to keep kids dreaming and playing creatively, both together and independently.
“The most important thing for Kristin and me was to make sure we’re not just making clothing, but we’re making clothing that really excites the imagination, that shares the message of camaraderie, togetherness and playfulness,” the Sin City actress says.
“This collection is vastly important because we want any boy that likes our dresses to rock them,” King continues. “[For] any girl that doesn’t want to wear a skirt to put on some sweet leggings.”
The Lion’s Heart collection for Gardner and the Gang ♥ Jaime King is available now at Gardnerandthegang.com.
We’re excited to continue our new series, The Close-Up, where we take a closer look at celebrities, influencers, and pop culture phenomena. You’ve read about them on the internet and clipped their photos out of magazines—but now you’ll have the chance to get to know them personally through fun Polaroids, handwritten beauty advice, product recommendations, and so much more.
She’s fresh off an early morning jam-packed with television appearances, and Jaime King’s passion for beauty still permeates the room. She’s swapping supplement suggestions and doling out beauty tips to everyone in the room. And in a refreshing change of pace, she’s actually eager to take off the makeup she’s wearing before stepping in front of our lens. (Fine by us—let’s do this one au naturel.) So, after a few makeup wipes and an espresso, the actress and model is ready for her close-up.
From the first shot, it’s clear this woman knows how to work a camera. But once the roll of film is done, we get into the good stuff. This thing on our mind is King’s new collaboration with ColourPop, Alchemy. “When it comes to beauty, I like it to be as simple as possible, which is why I made the Alchemy kit. I had dreamed of this kit since I was a kid. The idea of having everything that you could possibly need within one kit so you never have to think about it again,” King says. Naturally, we gravitate toward the lip colors, which King designed to have you covered for day (the soft pink) and night (the cool, berry red). “That red—just so you know, the reason why I made that particular red was because I want every woman to be able to feel powerful and confident wearing red because a lot of women don’t. They are either the girl that wears the red lipstick or the girl that doesn’t or the boy that does or doesn’t. But I had—it was close to like 20 people in the room of different skin tones and different races. … For me, that was incredibly important because there’s nothing more irritating to me than the idea of something not being usable for everybody.” (more…)
Jaime King is part of Taylor Swift’s famous squad, but she just sees her as a part of her family.
The actress, who asked the “Bad Blood” singer to be the godmother of her second child, Leo, admits that the pop star earned the role for being “extraordinary.”
“It’s so funny, I wonder if people would ask, ‘So I heard Sandy Larson is the godmother.’ Taylor is no different to me than my sister is to me,” she tells toofab’s Rachel Hoffman. “When I step off the stage, and they say cut, I’m just Jaime from Nebraska. I’m a mid-Western woman and it’s all the same.”
“It’s interesting that people think we’re extraordinary. What I think is extraordinary is who [Taylor] is as a human being,” she adds. “I chose her because she’s loving and giving and caring – and she exemplifies that which I want my children to be around. We don’t have our immediate family here, so to me, the closest thing to family is Taylor and [Jessica Alba.] Some of my friends are very much like my sisters. It’s important to have that dynamic for me because that’s the way I was raised. I’m very blessed.”
The “Hart of Dixie” alum chose Alba as the godmother for her first child, James Knight, enlisting her help from the start.
“When I first had James Knight, I had her on speed dial,” she says. “Trying to figure out how to travel, which stroller to use, how to do this, how to do that. In a world in which so many people have realized that the baby industry is such a big industry, it’s really wild how many choices there are for things. I think it can be very confusing for moms sometimes.”
“I think it’s really important to have a friend or two or a relative that you trust,” she declares. “For me, the key is not to ask for everyone’s opinions. It’s important to pay attention to your child and your own intuition. The more you develop your own intuition, the more you can connect to your child. Every family, and every mom, is different, so you have to trust and realize that as long as loving and caring for your child, you’re doing the right thing for your child.”
One aspect of motherhood that she’s learning to master right now is potty training. Jaime teamed up with the Pull Ups Potty Partnershipto learn how to create a new way of potty training, based on her son’s personality.
“I was nervous about the idea of potty training,” King admits. “It was kismet that I partnered with Pull Ups because they have this really rad resource where you can go online and take a quiz, and I found out that James Knight was a Puppy. He really has taken to the process of potty training in a way that is really fun and exciting … It’s great because we’ve been able to integrate it into our life in such a seamless way, so that’s how you handle being a busy working mom.”
Not only is Jaime busy with her two kids, but she also recently launched a beauty line with Colourpop, “a makeup line that was perfect for every single race, color and gender.”
“It was really important that I created a line of essential makeup that was vegan and cruelty-free and made here in America,” she tells us. “It doesn’t matter if you have extremely dark African American skin, if you are Persian, if you’re Hispanic, or super Caucasian like me, all of it will look beautiful on you. Beauty should not be exclusive to anybody – it should be inclusive of everybody. That’s how I feel about everything in life.”
Jaime chatted with Megan Cahn from Refinery 29 and she spoke about about her recent ColourPop collaboration, gender equality, her new gender-fluid clothing line for babies and children and much more. Read the full interview below!
When I chatted with Jaime King on the phone about her recent ColourPop collaboration, things went way beyond makeup — they got deep, quickly. The actress, model, entrepreneur, and Taylor Swift #squad member (Swift is her son’s godmother!) has a strong voice that carries conviction. She speaks out for gender equality and advocates for those who’ve suffered from abuse, as well as those who’ve been bullied both online and off.
Her passion carries over into every project she takes on, whether it’s raising her two sons (James, 2, and Leo, 9 months), creating a makeup line that works for all skin tones, designing gender-fluid clothing for children, or simply crafting a refreshingly honest tweet. Ahead, King talks about her son’s love of makeup, her experiences being bullied when she was growing up, and how her principles shape everything she does.
Hi, Jaime… Son James in the background: “Mommy’s talking to a friend about makeup; when I’m done I’ll come up and play…”
“Sorry, that’s my son, he loves makeup,” starts King. “I keep trying to give him an EOS lip balm and trick him into thinking it’s actual lipstick, but he’s like, ‘No, mommy!'”
Does he play with all your stuff? “He’s obsessed with makeup. He grew up on set, so ever since he was five weeks old he was sitting on my lap while I got my hair and makeup done. He knows where everything goes… He sees it just like everything else — as a face with a canvas. People ask if a 2-year-old can really understand that — yes, they really understand that.”
Does he have his own makeup? “He has a makeup kit. He paints his nails, but he’s such a boy! He doesn’t have to be this or that or the other — he can be whatever he wants to be. I am really excited because I have a clothing line coming out that’s the first gender-fluid clothing line for babies and children called Gardner and the Gang.”
Tell me about that. “If [kids] want to put on a superhero costume, if they want to dress like a princess, they should be able to do that without feeling judged. If a girl isn’t into princesses and wants to play football, she should be allowed to do that. The more we stifle the expression of our children, we’re stifling the future… We’re saying that we live within these parameters, and these parameters cannot be broken, and I just don’t believe that’s the kind of world that I want to live in or raise my children in.”
You’ve become such a strong advocate for gender equality. How does beauty tie into that? “Beauty is all within. We live in a beauty-obsessed culture, but I realized at one point that being called beautiful my whole life never helped me fit in. It never stopped the bullying when I was a kid.”
What would you say to young people experiencing bullying now? “It makes me very teary-eyed to think about it, because I know that so many children are experiencing these things. And not only younger people, but what [adults] do to each other. When I go online and I see women and men being body-shamed, we call it ‘trial by Twitter.’ It’s like you’re tried, prosecuted, and hung via social media… There’s an angry mob of people that hide behind their computers, and they don’t understand that they have completely destroyed someone’s life. It kills me that it’s being allowed. We cannot live within the Wild West in regards to social media — we need to start creating other parameters.”
So why did you decide to do a makeup line? “I’m obsessed with fashion, and I’m obsessed with beauty. For me, it’s fun because it’s a costume and it’s a way of exploration — it’s truly a medium and a beautiful art form. Yet, at the same time, I know that it’s still an illusion. But in times of war, the things that never slowed down — even in the Depression — were sales of red lipstick. What that says to me is that everyone needs a little something to make them feel beautiful when they’re feeling down — whatever that means, whether words of encouragement or a beautiful lipstick.”
Do you consider yourself an activist? “I can’t help but be an advocate and activist for people to start to understand each other and come together. My mom did it [when I was growing up]. Now, in a time when you would think we would all be connected…we can all connect with each other on social media…yet there is still so much hatred, so much separation, so much body-shaming, and so much inequality in regards to minorities and women. It is vital [to be an activist].
“We’ve come so far, but we haven’t come that far: There’s a lot more work that needs to be done. If I can use my voice in any way, shape, or form to make people feel less alone — which is why I’m an actor — I apply that to every single thing that I do, creatively speaking.”
Belfast Telegraph — Jaime King doesn’t want to raise her sons in a world where they can’t express themselves, which is why she created a gender-fluid clothing range for kids.
Actress Jaime King loves how make-up creates an illusion.
The blonde star recently launched a cosmetics line with ColourPop, boasting products like the Juju Rouge Lippie Stix, Releve Sculpting Stix Highlighter and Vanity Fair Super Shock Shadow. Being a self-confessed fashion and beauty junkie, this range allowed Jaime’s creative juices to flow.
“For me, it’s fun because it’s a costume and it’s a way of exploration – it’s truly a medium and a beautiful art form,” she told Refinery29. “Yet, at the same time, I know that it’s still an illusion. But in times of war, the things that never slowed down – even in the Depression – were sales of red lipstick. What that says to me is that everyone needs a little something to make them feel beautiful when they’re feeling down – whatever that means, whether words of encouragement or a beautiful lipstick.”
Jaime, 36, began her career as a model and knows a thing or two about clothes. She’s channelled her knowledge into a gender-fluid childrenswear line called Gardner and the Gang, part inspired by her son James Knight, two, whom she shares with Kyle Newman. The couple also have tot Leo Thames, who turns nine months on 16 April (16).
“If (kids) want to put on a superhero costume, if they want to dress like a princess, they should be able to do that without feeling judged,” Jaime insisted. “If a girl isn’t into princesses and wants to play football, she should be allowed to do that. The more we stifle the expression of our children, we’re stifling the future… We’re saying that we live within these parameters, and these parameters cannot be broken, and I just don’t believe that’s the kind of world that I want to live in or raise my children in.”
Jaime made an interview for ET at Marie Claire’s Fresh Faces Party on April 13th. Watch down below the video and read the article.
If there’s one thing Jaime King loves, it’s supporting other women! The mother of two is a core member of Taylor Swift’s famous squad (the “Blank Space” singer is even the godmother to King’s youngest child, Leo) and loves to promote other females in the industry.
“I believe that there’s a place for all of us and for me, every time there’s an opportunity to support, my friends and other women, I’m going to be the first one to show up,” King, 36, told ET at Marie Claire’s Fresh Faces Party on Monday night.
And King added that she couldn’t get by without that same support being reciprocated. When she first became a mother, the Hart of Dixie actress sought out advice from other celeb moms.
“Jess Alba was always on speed dial for me,” King said of the Honest Company founder, who is the godmother to her son James. “I didn’t know what I was doing when I had my first child and I had to go back to work so soon. I was terrified but I always call her… I think in the lifestyle we have, it’s very different and it’s not as easy to navigate, and she does it so elegantly and seamlessly and so I’m very lucky.”
Now that she’s a mom of her own, King is happy to offer up some of her own sage wisdom.
After hearing that Megan Fox is pregnant with her third child, King told ET, “Oh, that’s so fantastic! You’re outnumbered now, girl. Advice, I have two, think more the merrier!”
Jaime King calls in to talk about making her dreams happen, perfectionism in the age of social media, and her Pull-Ups potty training method. Plus, the Celebuzz editors discuss celebrity entrepreneurship and building a multi-hyphenate brand.
Mia talks with the lovely Jaime King, who happens to be a model-actress-producer-beauty maven-mom. King gives us the run-down on her Pull-Ups potty training method that’s based on a personality quiz, and provides her infinite wisdom on achieving your dreams.
“I don’t want to live a limited life, and I don’t want the people around me — no matter where they come from — to feel like they can’t achieve everything possible,” says King, who comes from a regular family in Omaha, Nebraska. “Nobody ever thought that I’d end up doing this here and it was just by the belief that I would, and the hard perseverance and work, and the rejection many, many, many, many, many times, and the acceptance of that.”
The Heart of Dixie actress’s advice to young girls who wish to be in her position of influence one day begins with discovering who you are, loving that person, and letting go of the “likes” on Instagram. “It doesn’t matter how many followers you have, how many people are on Facebook; none of that is a measure of who you are as a human being,” she stresses. “It has nothing to do with anything. It is all an illusion.”
“Write down what your strengths are, write down what your weaknesses are, and then write down what you want to improve on, and then take the steps to get there. But first and foremost, you have to understand to learn to love yourself because that’s the most important gift that you could ever give yourself in regards to success.”
Jaime King(born April 23, 1979) is an American actress and model. In her modeling career and early film roles, she used the names Jamie King and James King.
A successful model, King was discovered at age 14 in 1993 and appeared in Vogue, Mademoiselle and Harper's Bazaar, among other fashion magazines. From 1998, she moved into acting, taking small film roles. She has since appeared as a lead in other films, such as Sin City (2005) and My Bloody Valentine 3D (2009) and, from 2011 to 2015, starred in the television series Hart of Dixie.
“The Lion’s Heart” - Jaime King X Gardner and the Gang Clothing Line for children and adults
Status: On sale now
Jaime and her friend Kristin worked for a year on this- creating a collection that is gender-fluid, with message the importance of every child's self worth, happiness and the joy of that love being shared with all. The line is organic.
#Alchemy - Jaime King X ColourPop Makeup line
Status: Out now.
Jaime’s new make-up line called #Alchemy – in collaboration with ColourPop – is now on sale! "I wanted everyone to have something that would literally transform your shadows into MAGIC; a whole different spectrum! With Alchemy, I wanted to create my dream collection that never existed before," Jaime said in a press release. "A perfectly edited collection of lipsticks, liners, shadows, blush, contour and highlighters that would be literally the only collection a person would need. It was vitally important that each color looked amazing on every race and color of skin. My mantra was that if it didn't look and make every person feel beautiful, it wasn't Alchemy." - Jaime King
Jaime King for Sapling Child Clothing Line for babies
Status: Out now
Inspired by the Japanese art of storytelling through printmaking, I wanted to tell a story reflecting my childhood dreams while gazing at the endless skies of Nebraska, and of my son, James Knights’ childhood basking in the Californian sun and looking upon the same stars that I adored as a child.
Barely Lethal as Analyst Knight
Status: On DVD now
A teenage special ops agent coveting a "normal" adolescence fakes her own death and enrolls in a suburban high school. She quickly learns that surviving the treacherous waters of high school is more challenging than international espionage.